Sri Sri Ravi Shankar: Just do service. Don't think too much, whether it is selfless or selfish. Never mind. Don't analyze too much. Let's keep it simple. If you enjoy doing service, it's good. If you don't enjoy, never mind because someone who is benefiting, is enjoying. It's better not to analyze too much. Where is the time to think? If there is an intention only, it will make you feel uncomfortable. Just think I am doing it with all my heart because it has to be done. Finished. That's it. And if you are enjoying then don't think, "Oh I shouldn't be enjoying" because whatever you try to push down, fight with, it simply comes up.
In my commentary on the `Narad Bhakti sutras', I have said: `Without any conflict, repose in the Self'. Now suppose there is some conflict, then don't try to get rid of it. Simply embrace it and you will find it disappears.