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Tuesday, January 24, 2012

Victory!..Levi Strauss & Co. Takes a Stand for Rainforests and Excludes Asia Pulp & Paper

Rainforest Action Network
Levi Strauss & Co. Takes a Stand for Rainforests and Excludes Asia Pulp & Paper
rainforest unzipped

Today, we have an exciting victory to announce. And we didn’t even have to climb a building to get it.

Rainforest Action Network is known by most for our flashy banner drops and other creative ways of confronting corporations through non-violent direct action. What few people know is that RAN also spends countless hours behind the scenes in delicate negotiations with Fortune 500 companies.

And sometimes, these comparatively mundane boardroom tactics lead to forest protections by some of the most influential companies in the world—like denim giant Levi Strauss & Co.

In the fall of 2009, Levi’s received a letter from RAN asking it to cut any ties with notorious Indonesian rainforest destroyer Asia Pulp & Paper (APP) and its affiliates. This was one of a hundred letters in RAN’s campaign to convince global fashion companies to stop buying from APP and choose responsible alternatives like recycled paper instead.

The Levi’s team called us and immediately began working with us to create a comprehensive paper policy that maximized recycled fiber and barred paper suppliers connected to rainforest destruction, like Asia Pulp & Paper.

We are pleased to announce today that Levi Strauss & Co. has implemented its new paper policy in its operations around the globe. This makes Levi’s the latest company in an ever-growing list of major corporate customers to exclude Asia Pulp & Paper for its human rights abuses and blatant rainforest destruction, and to take a stand to protect forests and the rights of communities that depend on them.

Kudos to Levi Strauss & Co. for adding its powerful voice to the growing chorus of companies telling Asia Pulp and Paper, and logging companies like it, that rainforest destruction will not be tolerated. And thanks to all of you who support all of our work—from the thrilling direct actions to the tedious negotiations—we can’t do any of it without you.

For the forests,
Robin Averbeck
Rainforest Free Paper Campaigner
Twitter: @therightpaper


Rainforest Action Network
221 Pine Street, 5th Floor, San Francisco, CA 94104 USA
Phone: (415) 398-4404   Fax: (415) 398-2732


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