"Free and Gentle" laundry detergent claims to be "gentle on the skin"
because it’s free of dyes and perfumes. Ads for the detergent target
parents and feature pictures of small children. But a recent report exposed high levels of a cancer-causing chemical in Tide "Free and Gentle" detergent: 1,4-dioxane.
young children are still developing, making them especially vulnerable
to harmful chemicals, including chemicals like 1,4-dioxane. Procter
& Gamble, Tide's parent company, aggressively promotes this
detergent as safe, specifically targeting parents with young families
in its advertising campaigns -- even using a photo of a young child on
consumer outrage over even smaller amounts of 1,4-dioxane in Herbal
Essences shampoo caused Tide's parent company, Procter & Gamble to pull
the chemical from the entire shampoo line. With enough public
pressure, Tide's "Free and Gentle" detergent can be free of
cancer-causing ingredients, too.